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+1 763 525-1460

+353 1 691 7772

Are your customers getting the experience they deserve?

Secret Shopper® has been successfully assisting clients in every customer-focused industry for over 30 years

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Years of Excellence

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Shop Evaluations Conducted

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Shoppers Globally

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Tap Into 30 Years of Customer Experience Expertise

You need the proven expertise of a mystery shopping pioneer to uncover real customer insights and drive service excellence. Put Secret Shopper®’s three decades of leadership to work for your business.

Deploy Our Global Network of Secret Shoppers

With our vast network of trained mystery shoppers across the USA, EU, and key global markets, capturing unbiased customer feedback is simple and scalable. Our tailored programs reveal genuine insights to drive real improvements in service, sales, and satisfaction.

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Client Testimonials

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Work with us to define your market research needs to ensure that the intelligence we gather on your behalf is reported in a format that is objective, quantifiable, and actionable.

Meet Omnia

in omnia paratus - prepared for all things

Our business intelligence solutions are focused on actionable intelligence. Omnia stands as a versatile solution, offering unparalleled flexibility in crafting market research programs that align precisely with your requirements. The platform's dashboard offers a concise yet comprehensive view of your team's performance, streamlining the way you delve into in-depth analysis.

Omnia, acting as the nucleus of our system, adeptly consolidates diverse data sources and seamlessly integrates an array of tools and metrics. Onsite, over-the-phone, and online evaluations, are all facilitated within a single unified platform.

Reporting Capabilities

  • AI Sentiment and Keyword Analysis
  • Net Promoter Score and Survey Analytics
  • Custom Reports for Each Department
  • Individual Evaluation Visit Details
  • Summary Reports and Ordered Summaries
  • Trend Reports
  • Day of Week Summary
  • Averages by Location
  • Scoring Averages by Section
  • Response Frequency

Tailored to your Industry

We offer tailored programs across a wide range of industries. Our flexible approach ensures you receive meaningful, actionable insights to improve service, enhance customer experience, and stay ahead of the competition—no matter your industry.

 Automotive

Our mystery shoppers evaluate the full customer journey, from online inquiries to in-store visits and service appointments, to help improve satisfaction and boost sales.

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 Healthcare

Our mystery shoppers assess the patient journey from first contact to follow-up, helping providers identify service gaps and improve care quality and compliance.

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 Financial Services

Our mystery shoppers assess service quality, professionalism, and regulatory compliance through detailed, criteria-based evaluations of staff interactions.

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 Grocery Stores

Our mystery shoppers assess everything from staff interactions to product quality and store presentation, helping grocers improve loyalty and operational excellence.

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Restaurant & Hotels

Our mystery shoppers evaluate every aspect of the dining or lodging experience—from service and cleanliness to food quality and guest satisfaction.

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 Convenience Stores

We evaluate customer service, speed, cleanliness, and compliance to help convenience stores deliver quick, efficient, and consistent shopping experiences.

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 Real Estate

Our mystery shopping services evaluate estate agents and home builders on service, professionalism, and property presentation to support confident customer decisions.

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 Retail

Our mystery shopping services provide insights into store performance by evaluating service quality, staff engagement, product availability, and overall shopping experience.

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& Many More!

Mystery shopping isn’t limited to a single type of business—we offer tailored programs across a wide range of industries beyond those listed, from education to car washes!

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Why Partner With Secret Shopper®?

  • Full CX Lifecycle
  • One-stop Reporting
  • AI Sentiment and Keyword Analysis
  • Net Promoter Score and Survey Analytics
  • Written, Phone, Web and Compliance Evaluations
  • Fully Integrated Suite AND Entirely Customizable
  • Multiple Language Options
  • All Critical Services Provided Directly

Why Partner With Secret Shopper®?

  • Full CX Lifecycle
  • One-stop Reporting
  • AI Sentiment and Keyword Analysis
  • Net Promoter Score and Survey Analytics
  • Written, Phone, Web and Compliance Evaluations
  • Fully Integrated Suite AND Entirely Customizable
  • Multiple Language Options
  • All Critical Services Provided Directly

Frequently Asked Questions

Mystery shopping is a quality-assurance method where evaluators pose as customers to assess service, staff behavior, and brand experience. It delivers objective insights that help improve customer satisfaction, staff performance, and operational consistency.

Key Benefits include boosting customer loyalty, enhancing employee accountability, identifying training needs, ensuring brand consistency across locations, benchmarking performance against competitors, and driving revenue through better customer journeys.

Explore Our Mystery Shopping Services

Selecting the right mystery shopping provider is critical to obtaining reliable insights and achieving tangible business outcomes. The best agencies act as strategic partners, aligning with your objectives rather than merely delivering reports. Choose a provider with proven industry experience in your industry, programs that can be customized to your needs, and clear, actionable reporting. Ensure they use skilled evaluators and are certified by professional bodies like the MSPA.

Read The Top 10 Questions to Ask Mystery Shopping Providers to learn more.

Effective mystery shopping combines both quantitative and qualitative research methods to deliver a complete and balanced assessment of the customer experience. Read more on this here.

Any organization that interacts with customers can benefit from mystery shopping. The methodology is highly adaptable and produces value across diverse sectors, including Retail, Hospitality, Healthcare, Financial Services, Automotive, Food Service and Quick Service Restaurants.

Secret Shopper® provides mystery shopping programs for businesses of every size and sector across more than 100 countries.

Explore our international services

The ideal frequency of mystery shopping depends on your business objectives, industry type, and operational complexity. Regular assessments create a steady feedback loop that helps maintain consistent standards and identify performance shifts early.

At Secret Shopper®, we help companies design custom mystery shopping schedules that align with their objectives and budget.

Request a tailored mystery shopping program for your business

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