Contact us at
+1 (763) 525-1460
+353 1 691 7772
Contact us at
+1 (763) 525-1460
+353 1 691 7772
We’re proud to announce the expansion of Secret Shopper® into Europe — a major milestone and exciting new chapter in our mission to elevate customer experiences on a global scale. For more than 30 years, we’ve helped businesses across the United States improve service standards and drive brand loyalty through our industry-leading mystery shopping programs. Now, we’re bringing the same expertise, innovation, and passion to the European market.
Our expansion into Europe marks a significant step toward our long-term vision of becoming a trusted global partner for companies committed to customer service excellence. By establishing a local presence, we’re opening the door to deeper insights, stronger relationships, and new opportunities to help European businesses deliver standout customer experiences in an increasingly competitive landscape.
Europe is home to some of the world’s most customer-centric companies — businesses that understand the value of delivering meaningful, high-quality experiences that foster loyalty and long-term success. With its diverse, developed markets and discerning consumers, Europe is a natural fit for our services.
Across industries like retail, hospitality, automotive, and financial services, demand is growing for smart, data-driven tools that help businesses refine their service strategies and stand out from the competition. Mystery shopping continues to be one of the most effective ways to measure and enhance customer interactions—and Secret Shopper® is perfectly positioned to meet that need.
Our local European team brings tailored support, cultural insight, and regional expertise to ensure that every mystery shopping program is aligned with local expectations, industry standards, and brand goals. Whether you’re looking to fine-tune frontline service or gain deeper visibility into your customer journey, we’re here to help.
European companies will have full access to our comprehensive suite of mystery shopping services designed to meet the diverse needs of today’s customer-centric businesses. Our Onsite Evaluations provide in-person assessments of staff performance, cleanliness, compliance, and overall customer experience at physical locations. Phone Call Evaluations help businesses gauge the effectiveness and professionalism of their customer service teams over the phone, while our Online Evaluations focus on digital touchpoints such as website navigation, live chat, and email responsiveness.
We also offer Analytics & Analysis services that turn raw evaluation data into actionable insights through detailed reporting and performance trends. Additionally, our cutting-edge AI Services leverage artificial intelligence to detect patterns, automate quality control, and enhance the speed and accuracy of customer experience improvements. All of these services are now available to our European clients, fully supported by local expertise and tailored to regional market expectations.
Whilst we have worked with numerous companies across the globe, we are focusing our expansion efforts on Europe and have built a local EU team to bring the very best mystery shopping services to you. European companies can expect a wide range of benefits from our expansion into the region, starting with improved access to high-quality mystery shopping services tailored to their specific market needs.
By establishing a local presence, we are able to offer faster response times, dedicated regional support, and a deeper understanding of cultural nuances that impact customer expectations and service delivery. Our customized solutions are designed to align with each client’s industry, brand standards, and customer journey, ensuring actionable insights that drive real improvements. With local expertise and a global perspective, we empower European businesses to elevate their customer experience, stay competitive, and build stronger, more loyal relationships with their customers.
Ready to take your customer experience to the next level? We invite you to connect with our team and discover how our customized mystery shopping solutions can support your business goals. To get started, simply fill out the Request a Quote form on our website. Whether you have a specific program in mind or need help identifying the right approach, our experts are here to guide you every step of the way. Let’s work together to create meaningful customer interactions that set your brand apart.